Micro Dramas for Business Workshop

For Companies & Entrepreneurs.

Create a Micro Drama for your Brand.

One full-day or two half-day workshops designed for businesses large or small.

We tailor the themes of these workshops to the current story needs of your company, product or personal brand.

A typical workshop would include the following:

Uncover the unique stories of your company or brand, from your origins to the everyday.
Participate in a simulated writer's room to generate ideas and refine story concepts.
Develop personal & customer stories that can be incorporated into storylines.
Master story principles to increase social media engagement.
Create a micro drama concept to build a loyal audience.
Create characters that elicit an emotional response.

What is micro drama?

It's episodic, short-form content designed to be consumed on mobile phones.

Filmed in a vertical format, these shows are like snack-sized TV series.

The most common characteristics of micro dramas:

⏰ Episodes are usually 1 - 3 minutes long.

📆 Seasons run from 50 to 100 episodes.

🪝 Story premise is high-concept, hook-based.

Why make micro dramas?

It's a format that is really taking off. We've written about the explosion of micro dramas on dedicated apps in the Asian and U.S. markets here.

While the tone of micro dramas on apps is usually melodramatic–think fast-paced soap opera with lots of twists, turns and cliffhangers–there is scope to use other genres.

Increasingly, micro dramas on social media are growing in popularity and are a very accessible way to create serialized fictional content which:

Cuts through the noise of social media
Encourages people to follow along to watch the next instalment
Offers seamless opportunities for brand collaboration and awareness.

Workshop Facilitator: Kristina Jilly, writer, screenwriter & teacher, who has extensive experience creating, developing & writing TV drama series for HBO Europe as well as soap operas & telenovelas for RTL Television.

Kristina has a deep interest in micro drama & how it's impacting episodic storytelling.

Book a chat or contact us to learn more.